NOTHING PUBLISHED
YET.
This page is empty on purpose, and we would rather explain why than fill it.
Most marketing case studies are not evidence. They are assertions — a percentage with no baseline, no control group, no stated method, and no way for a reader to check any of it. In a market where anyone can now generate a persuasive number in seconds, an unverifiable number is worse than no number at all, because a single fabricated claim permanently discredits every true one standing beside it.
An earlier version of this website carried fabricated case studies, with invented metrics attributed to real, named brands. They have been removed, and we are not replacing them with anything until we can do it properly.
Our publishing bar
- A stated baseline. Compared to what, over what period? A result without a baseline is a sentence, not a finding.
- A control. What did the untreated group do? Without a holdout you have not measured your impact — you have measured the weather and taken credit for the sunshine.
- A named mechanism. Why would this plausibly have worked? A result with no mechanism is usually a measurement artefact in costume.
- Written client approval. The client has read what we intend to publish about them, and agreed to it.
The client roster is real and it is public — twenty-four organisations, named. What is not yet real is a set of documented outcomes that clears the bar above. When one does, it will appear here, with its method attached and open to interrogation.