AI Intelligence

Infabio

The AI practice of the network. Applies machine learning to targeting, creative selection, budget allocation and forecasting.

OperatingStatus

Trading today and taking client work within the network.

Infabio is one of the two agencies operating inside the Fabulous.Media network today. It is the network’s artificial-intelligence practice: the group responsible for turning modelling into media decisions rather than into slideware.

Its remit is narrow on purpose. Prediction, allocation and measurement — the parts of marketing where a model can outperform a human on speed and consistency, and where being wrong is measurable. Work that is genuinely creative, strategic or relational stays with people.

Infabio also supplies the modelling layer that other agencies in the network draw on, which is the point of a network: a specialist capability is built once and made available to every engagement rather than rebuilt badly in eight places.

Discipline

AI & Predictive Optimisation

Machine learning applied to targeting, creative selection, budget allocation and forecasting — in the parts of marketing where a prediction can be checked against reality.

Read the practice

All nine agencies