Experience Design
Infinitium
Planned. Conversion architecture, landing systems and the experience layer between an ad click and a decision.
In formationStatus
Planned. Not yet operating — no client work is being taken under this name.
Infinitium is in formation. It is not yet operating and is not taking client work.
The intended remit is the experience layer: the pages, funnels and flows that sit between the click and the decision. In most accounts this is where more value is lost than anywhere in the media plan, and it is where the least attention is usually paid.