IntentConvert
The performance practice of the network. Paid acquisition across search, social, programmatic and retail media, managed to business outcomes.
Trading today and taking client work within the network.
IntentConvert is the second of the two agencies operating inside the network today. It runs paid acquisition — search, social, programmatic, retail media — and it is accountable for outcomes, not for impressions delivered.
The discipline is unglamorous and it is meant to be: instrument the funnel, agree what a good outcome actually is before the money is spent, and then defend the number afterwards. Most performance disappointment is a measurement failure dressed up as a media failure.
IntentConvert works directly with Infabio’s modelling on bidding, allocation and incrementality, which is the practical version of the network thesis — two specialists sharing one measurement spine.