Digital Narrative
MediaDrops
Planned. Digital PR, narrative and earned visibility — the part of a brand’s reputation that it does not buy.
In formationStatus
Planned. Not yet operating — no client work is being taken under this name.
MediaDrops is in formation. It is not yet operating and is not taking client work.
The intended remit is earned narrative: digital PR, editorial visibility and the third-party corroboration that increasingly determines what a language model says about a company when it is asked.
This has become a harder and more valuable discipline, not a softer one. What is written about a brand elsewhere is now training data.