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Analytics

MetricMatter

Planned. Instrumentation, incrementality and attribution — the measurement spine of the network.

In formationStatus

Planned. Not yet operating — no client work is being taken under this name.

MetricMatter is in formation. It is not yet operating and is not taking client work.

The intended remit is measurement: instrumentation, attribution, incrementality testing. It is the discipline that decides whether every other discipline in the network can prove anything at all, which is why it is being built as a specialist practice rather than left as a reporting afterthought.

Discipline

AI & Predictive Optimisation

Machine learning applied to targeting, creative selection, budget allocation and forecasting — in the parts of marketing where a prediction can be checked against reality.

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