Automation
PulseTrail
Planned. Lifecycle, CRM and customer-journey orchestration — the compounding half of marketing.
In formationStatus
Planned. Not yet operating — no client work is being taken under this name.
PulseTrail is in formation. It is not yet operating and is not taking client work.
The intended remit is lifecycle: retention, CRM, journey orchestration. Acquisition is rented attention; lifecycle is owned. Most companies over-invest in the former and under-instrument the latter.